Last week, we had the privilege of joining the World Buiatrics Congress (WBC) in Istanbul and what a week it was. With more than 3,500 participants, this was one of the largest conferences we've sponsored to date, and it lived up to every expectation.

Curiosity in Action

Our Smart Repro Cow drew a steady stream of visitors throughout the congress, all eager to explore hands-on training for rectal examination and reproductive diagnostics. She had likely undergone more rectal exams per day before — a testament to just how much curiosity and engagement we encountered on-site.

More Than a Conference

Beyond the demonstrations, WBC 2026 gave us the chance to connect with veterinarians, researchers, and educators from around the world, exchanging ideas, forming new contacts, and reconnecting with familiar faces from the bovine reproduction community. It's exactly these encounters that remind us why we do what we do: making hands-on, animal-welfare-compliant training accessible to veterinary professionals everywhere.

Looking Ahead

We're heading home with new connections, valuable conversations, and plenty of inspiration for what's next. And we're already looking forward to WBC 2028 in Jeju, Republic of Korea.

Thank you to everyone who stopped by our booth, asked questions, and shared their experience with us — see you at the next one!